Marketing 101: Essential Strategies to Attract & Retain Patients
April 10th, 2025: 6pm-8:30pm | Timbers Bar & Grill
6415 State St, Saginaw, MI 48603
Marketing 101: Essential Strategies to Attract & Retain Patients
In today’s competitive dental landscape, effective marketing is essential for growing your practice and keeping your schedule full. Join Smile Source and Lasso for Marketing 101, an engaging event featuring Dr. Jennifer Schau, where you’ll learn foundational marketing strategies to attract new patients, build your brand, and retain loyal clientele.
Dr. Schau will break down the essentials of successful dental marketing, from optimizing your online presence and leveraging social media to maximizing patient referrals and community outreach. Attendees will also discover how Smile Source empowers independent dentists with business solutions, group purchasing power, and expert support to drive practice growth.
Whether you're new to marketing or looking to refine your approach, this event will provide the insights and tools needed to elevate your practice’s visibility and success.
Key Learning Objectives:
✅ Learn the fundamentals of marketing and branding for independent dental practices.
✅ Understand how to leverage digital tools, including social media and online reviews, to attract new patients.
✅ Explore best practices for increasing patient referrals and engagement.
✅ Discover how Smile Source and Lasso support independent dentists with marketing resources and business solutions.
✅ Gain expert insights from Dr. Jennifer Schau on practical, budget-friendly marketing strategies.
Why Attend?
✔️ Actionable marketing tips tailored for independent dentists
✔️ Expert guidance from Dr. Jennifer Schau
✔️ Exclusive event-only resources and networking opportunities
✔️ A relaxed setting to connect with fellow independent dentists
Who Should Attend?
This event is perfect for private practice dentists looking to improve their marketing efforts, attract new patients, and strengthen their brand presence while maintaining their independence.
➡️ Reserve your spot today! Join us for an evening of learning, networking, and practice growth with Smile Source and Lasso.
Register Now
CE Credit Hour
About the Host

Jennifer Schau
Dr. Jennifer Schau has been dedicated to improving her patients’ overall health through dentistry for over 25 years. Since establishing her Saginaw practice in 1996, she has provided general, cosmetic, and restorative dentistry to the Tri-Cities region. A leading Invisalign™ provider, Dr. Schau also specializes in TMJ treatment, sleep appliances, and orthodontic solutions for both aesthetics and function.
Committed to continuing education, she stays at the forefront of dental advancements, ensuring her patients receive the latest, most comfortable treatments. Dr. Schau’s passion for comprehensive oral health helps patients achieve and maintain healthy, confident smiles for life.
